Association Marketing

Now that the internet has given people immediate access to tens of thousands of organizations, how will you make sure they choose to belong to yours? Through straightforward strategy, creative design and smart use of technology, we help organizations discover how to connect effectively with their members for greater success.

Why associations matter

Associations are staffed by great people doing great work for their industries and for society at large. In fact, associations are the single largest provider of post-graduate professional development for today's workforce. A recent report by the ASAE concluded that associations provide 80% of all post-secondary education in America. More than that, associations also provide crucial advocacy, support and community — often the only source in a particular field.

Why associations need to re-focus

But things are changing for associations. They are facing increased competition and declining enrolment. The Internet now offers their members a myriad of alternatives and has made positioning based on geographic location much less of a competitive advantage. Associations are being forced to re-focus on the changing demands of members, reinvent themselves and adapt to our new technologically driven society. Association marketing is becoming critical to the long term success of these organizations.

How Flock Marketing can help

Flock Marketing works with organizations that are ready for a bold vision of the future – that have the courage to make the changes to see great things happen. Flock helps these organizations connect with their members and donors in meaningful ways – emotionally and electronically. We do this through research, straightforward strategy, creative marketing and website development.