About us

We’re a brand & design firm specializing in association marketing. Our team has over 15 years experience in strategy, design and web development.

In short, we help associations transition from bland to brand. We research and analyze our clients' current brand status, position (or re-position) them for success and then we help them tell their story.

Mission

We believe that organizations increasingly need to focus on their members, focus on what they're reeeally good at, and focus on telling a compelling story. Our mission is to help associations and member-based organizations transition from bland to brand. In the process we help clients understand who they are (truthfully), what they do (exactly), who they do it for (specifically) and why it matters (really).

Flock works with organizations that are ready to embrace a bold vision for the future. This is a time of change. Sure, change comes with challenges, but change can also bring many opportunities. We find we're most effective working with associations that are open to discovering their unique opportunities, and who have the courage to change in order to see great things happen.

For more about the challenges facing associations, read all about the meeting where the idea for Flock Marketing was first hatched.

Vision

We see a future where associations have moved beyond self-preservation and are focused once again on helping their members. We see the death of uninspired acronyms and the rise of exciting, vibrant, "brand name" associations. We see a future where associations embrace a unique tribe and are using storytelling and technology to connect with their members in ways they never thought possible. We see future associations growing and thriving with members who are engaged and active.